A communication roadmap has been strategically designed to support both the stakeholder engagement and the capacity building activities, by publicising EO4SD-DRR activities within DRR communities. To achieve its goals, world-wide events on DRR have been identified at both regional and global level. Examples of this are the Understanding Risk Forums, the Resilience Investment Planning Workshop and the Land and Poverty Conference, all celebrated in an annual basis.
The partnered global organisations working with DRR and EO have the role to divulge the information (UNITAR-UNOSAT, PrepareCenter.org) and contribute with financial support (GEF) or advice (CEOS-WGCapD). Each Bank (WB, ADB, IDB and CAF) also has very structured initiatives to facilitate the Capacity Building that the project shall make use of.
At regional and national level, there are different organisations that can support these actions. Two examples are the ACDM-AHA centre of ASEAN and the UN-ESCAP capacity development initiative in Asia or the African Risk Preparedness Centre and African Capacity Building Foundation (ACBF) in Africa.
Barriers for engagement achievement were identified at the beginning of the project as following: lack of interest in this specific topic, competition between EO products and standard products used by stakeholders, as well as low and slow engagement in this type of project. Agile marketing approach has been adopted, amongst others, to deal with these barriers. A mix of channels have been designed and implemented in order to engage stakeholders and maximise impact of communication actions.